Abstract

This research aims to (1) to the situation of processed agricultural products (PAPs) farmer groups in Thailand(2) to prototype innovative entrepreneurs of processed agricultural products (PAPs) in Thailand (3) to the prototyping with the 55 selected processed agricultural products (PAPs) farmer groups in Thailand(4) to evaluating and learning lessons from the innovative entrepreneurs of processed agricultural products (PAPs) in Thailand. this research integrated qualitative and quantitative research techniques. for qualitative by SWOT, content and In-depth interview focus group and reliable questionnaire, as an instrument to the quantitative research. the samples collected were 1,650. the data were analyzed by using descriptive statistics of percentage, mean and inferential statistics of confirmatory factor, path and structural equation modeling (SEM).


The research revealed that: (1) processed agricultural products (PAPs) farmer groups in Thailand be ready to be entrepreneur business and ready to develop potential (2) the constructed model innovative entrepreneurs of processed agricultural products (PAPs) in Thailand corresponded with the empirical evidence of all variables (χ2=67.26, df=51, χ2/df=1.31, P=0.12, RMSEA=0.01)(3)the apply model with the 55 selected processed agricultural products (PAPs) farmer groups in Thailand increased sales at high level, developed products have increased value, Increased production efficiency, reduce production cost per unit and the reduction of losses can result in more sustainable business growth. (4) processed agricultural products group in Thailand. can use machines to process agricultural products, reduce losses, create value-added, links from production, processing, management production integration, marketing, product development and packaging standards and linking production and marketing networks effectively