One of the newest principles in all service industries is customer relationship management (CRM). Strong CRM allows customers fulfill their needs and a business to expand. In the current scenario, customer satisfaction with insurance companies is facing problems. The aims of the present article are to research the application of modern technology to support the policyholders in customer relationships management and a special reference to LIC. This study would allow the management to understand the use of modern customer service technology for policy holders regarding customers ' satisfaction levels. It helps the management take corrective measures concerning the advanced technology that LIC policy holders use for their customers