Abstract

Buying a right stock at the right time is the key to success in investment decision making. It is always challenging to invest the hard earned money in equity due to the volatility in the market. For finding the prominent stocks by observing risk & return trade-off the available options are to be compared, an integrated Multi-Criteria Decision Making model (MCDM) is proposed in this study, which is inclined for selecting the superior stock. Eight risk measurement tools are used for measuring the risk on Nifty-50 data from 2011-19. Through PROMITHEE method, varied alternatives of stocks are ranked based on the risk-return combinations. The study shows the effectiveness of the methodology in the process of deriving value out of the investment.