Abstract

A paradigm shift in the business world from SWOT (Strengths, Weaknesses, Opportunities and Threats) to SWOC (Strengths, Weaknesses, Opportunities and Challenges)is aneminentemergingtrendinthe fieldofmanagement.Itisapositive insinuation where the word ‘threat’ that reflected a pessimistic approach is now replaced by the word ‘challenge’ that casts a sanguine approach thus giving motivation towards anyenterprise.


SWOCanalysiswhichisatoolgenerallyusedfordevelopingeffectivebusinessplans and strategies and for gauging competitors is utilized to gauge one’s personality as a litmus test in this study. The learners (subject of our empirical research) are guided to understand their strengths, weaknesses, opportunities and challenges through introspection. After this, the learners are asked to jot down their selfanalysis on a piece of paper in a format given by the mentor. Further, the learners examine their internal and external barriers and prepare a gateway as remedial action plan in the study. Also, the impact of relationship between the internal factors and external environment on a personality is studied. Various activities like GDs, small talk etc. are organized in two phases and a comparative assessment of core life skills is made in the presentstudy.