Prediction of Audience Behaviour Based on Indian Television Channel Market Data Using Genetic Algorithm Simulation
Channel ratings directly proportional to audience behaviour towards the entertainment programmes available in channels over India. Advertising agencies broadcast their advertisement based on ratings of the channel. This paper describes the prediction of audience behaviour towards channel entertainment using genetic algorithm. It also focuses on switch over behaviour of audience for viewing channels, age groups and other categories. Results of the genetic algorithm and the existing data of audience behaviour are discussed here.